Despite the many advertising advantages that are available to all size businesses these days, small businesses in particular can have the worst time trying to compete in the marketplace. From niche companies to services that appeal to a broader audience, small businesses need to make an impression with their target demographic, and one of the best ways to do so is to get to page 1 on Google. This is achieved through a process known as search engine optimization (SEO), which makes it easier for search engines and, of course, consumers to find out more about a business online.
Small business SEO is changing the way advertising campaigns work. There are plenty of companies out there that make promises when it comes to a small business’s SEO and online advertising strategy, but not all of them can deliver. If you’re looking for a small business SEO management service, make sure that they’re not missing these three components from their offerings:
SEO Optimized Content
Many agencies often repeat the phrase “content is king,” but that’s true to some extent. Without a well designed website with high quality content, customers are sure to look elsewhere for whatever it is that they need. According to one survey, about 92% of marketers rank content creation as either “very effective” or “somewhat effective” for their SEO. Small business SEO consulting services will typically help businesses create this content, which can range from blog posts and news articles to infographics and videos — and more.
A large portion of website SEO services doesn’t rely so much on the content on your page, even though that is important. What also matters is who links to your site and how great their pages are, too. A professional SEO service should place content and links on quality websites with good domain authority. In other words, if you’re seeing your syndicated content wind up on article databases or if your links have been submitted to directories or unrelated webpages, then your SEO campaign is likely to fail. Enough spammy backlinks could even get your website penalized in Google. Don’t be afraid to ask about the domain authority of the websites where your links will be displayed, and take a look at them, too!
Leverage Social Media
An estimated 91% of American adults use social media at least once daily, and 93% of marketers use it to promote their business. That means that there’s plenty of opportunity to reach customers on Facebook, Twitter, and other platforms, but there’s also a lot of competition. Having a quality SEO company behind your business can ensure that you see more engagement with customers online. That social engagement also provides links and generates leads, all while helping small businesses gain exposure with a broader audience.
Have questions about beginning your SEO campaign? Get in touch with us today!