Our approach to website design
We take a personal approach to each and every website we design. We work with you to understand why you need a website and what it will do for your business. Together, we develop a streamlined content marketing strategy based on research and competitive analysis, focused on attracting and converting your target prospects into satisfied customers and your brand advocates.
What is included in all of our web designs?
Our web designs include a customized WordPress theme that meets WordPress development standards, plugin implementation, on-site Search Engine Optimization (SEO), social media integration, newsletter subscription, a fully functional blog, contact forms, and even an e-commerce store if needed.
WordPress is a content management system (CMS) used by many of the top companies in the world. It began as a blogging platform, but has grown into a multi-faceted web powerhouse. We love that WordPress lets you update your site easily and has all of the necessary capabilities to grow your business.
Your branding is an important part of your marketing strategy. We customize your WordPress site to match your branding perfectly. Colors, fonts, images and layouts will fit your business and appeal to your target audience. Need a fresh branding campaign? Our branding experts can do that too!
More and more potential customers are using their smart phones and tablets to browse the web. We’ll make sure that your website looks great on every device and browser. We design our WordPress sites using ‘mobile first’ methodologies, meaning that your site is developed with your end user’s needs in mind.
Our content writers will work with you to craft the perfect content for your website. We will weave the proper SEO keywords into your content, helping your company get found on search engines like Google and Bing.
Research & Analysis
Before designing your website and writing its content, we will do extensive research and competitive analysis for your business. It is important to know who your target audience is and how you can differentiate yourself from your competitors. This research will also help with your on-site and future SEO efforts.
Our goal is to learn about your business, your goals, and your products and services. It is important that we get to know your business and your customers so that we can create a website that fulfills your desires and serves your target audience’s needs.
Once your website goes live, we will install Google Analytics and create a search engine friendly sitemap. With WordPress, you will be able to update your website, write blog posts, add products to your store and add new photos. Or, if you don’t have the time for maintenance, we can handle any updates you throw our way.