Web Design & Digital Marketing

Hey there! We’re Modsnap Design, a boutique marketing and design company located in Delray Beach, FL, and helping small businesses everywhere grow is our passion. We use creative solutions to help businesses increase their digital presence and attract high-quality leads.

Does this sound familiar?

  • Marketing takes a back seat when business operations call for your attention.
  • You got into your business to do what you love, not market what you love.
  • You are reacting to marketing ideas as they cross your desk, with no real strategy about how to best reach your customers.

If you’re nodding your head, you need a strategic marketing partner like Modsnap Design. Working with you to create and keep up with a marketing strategy is what we do.

We use a combination of one-time and ongoing digital marketing strategies such as website design, branding, social media management, search engine optimization, and marketing automation to help you grow your business without losing your cool.

We’ve Got Your Back!

Through every step of the process, we get to know your business and help you put together a plan to get the word out to your target market. From research to design to development, we’re on your side. Our mission is to help your business grow by delivering amazing websites and digital marketing solutions.

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Localecopia Websites Case Study

We redesigned two websites for the South Florida group, Localecopia, one for their non-profit and one for their marketplace.

this image shows the home page of Localecopia.org as it appears on a large screen

Recent Articles

What Are Website Backlinks and How Do They Work?

What if you didn’t understand your biggest SEO opportunity? Backlinks are a powerful way to improve your SEO and build your brand. Nonetheless, many businesses and individuals will read this and ask, “Wait, what are website backlinks?” Fortunately, we’ve put together a complete guide to this topic. Keep reading to discover what these backlinks are and how they work. What Are Website Backlinks? What, exactly, are website backlinks? In this case, the name explains almost everything! A backlink is when another website links back to something you have written. Let’s say you write an informative article on how to lose weight over the summer. Every link on someone else’s website linking back to your article is a backlink. And these backlinks are very important to your SEO. » How Do They Work? Why are backlinks important for SEO? The simplest explanation is that the number of backlinks your article or page has shows Google that your content is important and valuable. The algorithm for Google rankings may seem complex, but its basic function is simple. Google wants to provide users with the best and most helpful links on the first page of their searches. With a little luck (or work), your backlinks will grow quickly. All it takes is one popular person to link back to what you’ve written to cause many more people to link back on their own websites. All of these links let Google know that lots of people rely on what you have written. And you end up ranking highly because you are authoritative and trustworthy. » How to Get More Backlinks Now that you know what backlinks are, here’s the big question: how, exactly, can you get more of them? You can “cheat” a little bit by adding links to your articles via your own social media. It’s not much, but this helps the SEO. Additionally, you can send your links to influencers within your industry. If you’re lucky, they will add a backlink for their thousands (or even millions) of followers. The best method, though, is to create the kind of content users want. This includes “ultimate guides” to different topics as well as listicles, explanatory articles, and articles with vivid imagery and videos. All of this content is more likely to get a backlink. » How to Check Your Backlinks Focusing on creating quality content is very important, but how do you know it’s working. Can you actually check on the number of backlinks to your site? The Google Search Console allows you to check out the backlinks your site has received. This is convenient, as you’re probably already using various Google tools to improve your keywords and overall SEO. If you’re already working with SEO professionals, they can help you monitor the growth of your backlinks. Furthermore, they can help you increase the overall number of links with backlinking campaigns. What Comes Next? Now you know the answer to the question, “What are website backlinks?” But, do you need a helping hand putting out quality content on a regular basis, and getting more backlinks to that content? We specialize in every aspect of digital marketing, including SEO services like content writing and backlinking. To see what we can do for you, contact us today!

How Citation Building Can Improve Traffic to Your Website

What if increasing website traffic was easier than ever? With citation building, you can generate additional traffic and seriously build your brand. Unfortunately, many businesses don’t understand what citation building is and how it works. Ready to increase traffic to your own site? Keep reading to learn what citation building is all about! What Is Citation Building? We’ve put together a guide to how citation building works and what its benefits are. First, though, we need to define what these citations are. Generally speaking, a citation is an online mention of your business name, address, and phone number. This information is collectively known as your NAP information. Citations may include additional information ranging from links to your website to business descriptions and eye-catching images. However, the NAP information is at the heart of each citation. How to Build Citations How can you build these citations up? As it turns out, there are a handful of easy methods to help you get started! The most trustworthy method is manual submissions. This is where you (or an employee) enter in the citation info into various business listings. You can try to automate this process, but the automation process may lead to unexpected errors. These submissions should focus on Google My Business, Yelp, Yellow Pages, and assorted social media pages. All of this helps make it easier for customers to access your website and business. You can also submit citations into specific data aggregators. By providing your info to Factual, Foursquare, InfoUSA, and Neustar Localeze, you can then kick back and let the aggregators spread your citations. Benefits of Citations Why should you go out of your way to build citations? There are 3 primary business benefits to making citations. First off, this increases your visibility. When your NAP info is available through things like Google My Business, it is easier for customers to find you online and offline. And it helps you take control of what customers will find when they complete an online search. Second, citations can seriously improve your SEO. You will land much higher in SERPs than rival companies who have not provided citations. Finally, citations foster traffic among your prospective customers. By making it easy for users to learn about your business before they buy a product, you will build their trust and accelerate their movement along the sales funnel. The Real Power of Citations What is the real power of all this citation building? Simple: it means your business is just a click away for your customers. Keep in mind that the majority of your traffic will come from mobile users. By providing citations in many places, a user can simply click on your phone number and start calling you. Or click on your address and get detailed directions to your door. If you want more traffic, both on your site and in your store, citations help show customers the way. What Comes Next? Now you know how citation building works, we can do it for you. Our one time citation building service allows us to place manual citations on your behalf and then provide you with all of the logins. To see how we can increase your traffic, contact us today!

5 Content Guidelines for Your Small Business Website

So, you’ve started a new business and you need a website. Unless you are very technically savvy, and have a good amount of free time on your hands to build your own small business website, you have probably hired a professional to design your site. Your designer is now responsible for working out the layout, function and aesthetics of your site (with your input, of course), but in most cases you will still be responsible for providing the content for your site. And content is, after all, the most important component of a website. Here are 5 guidelines to keep in mind when planning the content for your small business website. Follow them, and you can’t go wrong. 1. Simplify – or – Cut Out The Mumbo Jumbo Focus on one topic with a few related keywords per page. When writing your content, make sure your text includes the keywords you’ve chosen, and avoid keyword spamming with no substance. When describing your business, be as straightforward as possible, and have a friend or colleague read and edit your writing. Depending on your contract with your web designer, they may not proof what you have written. 2. Share Content – or – Those Who Can Do, Teach The best way to build SEO (search engine optimization) and drive traffic to your small business website is to create and share quality content. Blog, write reviews, or make videos that show off your expertise in your field, and your reputation will grow as people share the information you provide with others. These dynamic streams of content are important tools you can use to promote your website resulting in more business for you. 3. Location – or – Map It If You Want to Tap It Make it easy for people to find your business by including your location and map on your site. Participate in local directories, like Angie’s List and Google+ Local, to raise both awareness and search result rankings. Many searches are performed with location in mind, especially for businesses like restaurants, repair technicians, and any brick-and-mortar stores. 4. Be Responsive – or – Even Grandma Has an iPhone These Days Make sure your site is mobile-ready. People are moving away from clunky desktop computers, and you don’t want to lose their business because your site doesn’t fit on their iPad screen. This may not seem like your job, but you need to ask your web designer if they are designing your website to scale on mobile devices such as cell phones and tablets. If so, you will need to work with your designer to decide which content is most important, and what should be prioritized on a small screen. Your mobile-ready site can still include all of the information that’s on your full site, but it will be presented differently due to a restructured layout. 5. Referrals – or – If Tommy Jumps Off A Bridge, So Should You Customers are far more likely to purchase a service or product if it comes recommended by a third party. Include testimony from other satisfied consumers to solidify your reputation and make the sale. Your clients and customers are not likely to send over a glowing testimonial (no matter how wonderful you are) without you first asking them. Make sure to keep up with past and current clients, and create simple ways for them to leave feedback. If it is positive feedback, ask them if you can quote them on your website, if it is negative, this will be your best opportunity to fix their complaint and win them back. We hope this gives you some things to think about while planning content for your new website. If you need more individual suggestions or if you need copywriting help, please contact us!