Web Design & Digital Marketing

Hey there! We’re Modsnap Design, a boutique marketing and design company located in Delray Beach, FL, and helping small businesses everywhere grow is our passion. We use creative solutions to help businesses increase their digital presence and attract high-quality leads.

Does this sound familiar?

  • Marketing takes a back seat when business operations call for your attention.
  • You got into your business to do what you love, not market what you love.
  • You are reacting to marketing ideas as they cross your desk, with no real strategy about how to best reach your customers.

If you’re nodding your head, you need a strategic marketing partner like Modsnap Design. Working with you to create and keep up with a marketing strategy is what we do.

We use a combination of one-time and ongoing digital marketing strategies such as website design, branding, social media management, search engine optimization, and marketing automation to help you grow your business without losing your cool.

We’ve Got Your Back!

Through every step of the process, we get to know your business and help you put together a plan to get the word out to your target market. From research to design to development, we’re on your side. Our mission is to help your business grow by delivering amazing websites and digital marketing solutions.

woman sitting with her laptop while talking on her cell phone

Localecopia Websites Case Study

We redesigned two websites for the South Florida group, Localecopia, one for their non-profit and one for their marketplace.

this image shows the home page of Localecopia.org as it appears on a large screen

Recent Articles

Don’t Let Your Small Business SEO Campaign Skip Out on These 3 Components

Despite the many advertising advantages that are available to all size businesses these days, small businesses in particular can have the worst time trying to compete in the marketplace. From niche companies to services that appeal to a broader audience, small businesses need to make an impression with their target demographic, and one of the best ways to do so is to get to page 1 on Google. This is achieved through a process known as search engine optimization (SEO), which makes it easier for search engines and, of course, consumers to find out more about a business online. Small business SEO is changing the way advertising campaigns work. There are plenty of companies out there that make promises when it comes to a small business's SEO and online advertising strategy, but not all of them can deliver. If you're looking for a small business SEO management service, make sure that they're not missing these three components from their offerings: SEO Optimized Content Many agencies often repeat the phrase "content is king," but that's true to some extent. Without a well designed website with high quality content, customers are sure to look elsewhere for whatever it is that they need. According to one survey, about 92% of marketers rank content creation as either "very effective" or "somewhat effective" for their SEO. Small business SEO consulting services will typically help businesses create this content, which can range from blog posts and news articles to infographics and videos -- and more. Link Quality A large portion of website SEO services doesn't rely so much on the content on your page, even though that is important. What also matters is who links to your site and how great their pages are, too. A professional SEO service should place content and links on quality websites with good domain authority. In other words, if you're seeing your syndicated content wind up on article databases or if your links have been submitted to directories or unrelated webpages, then your SEO campaign is likely to fail. Enough spammy backlinks could even get your website penalized in Google. Don't be afraid to ask about the domain authority of the websites where your links will be displayed, and take a look at them, too! Leverage Social Media An estimated 91% of American adults use social media at least once daily, and 93% of marketers use it to promote their business. That means that there's plenty of opportunity to reach customers on Facebook, Twitter, and other platforms, but there's also a lot of competition. Having a quality SEO company behind your business can ensure that you see more engagement with customers online. That social engagement also provides links and generates leads, all while helping small businesses gain exposure with a broader audience. Have questions about beginning your SEO campaign? Get in touch with us today!

5 Content Guidelines for Your Small Business Website

So, you’ve started a new business and you need a website. Unless you are very technically savvy, and have a good amount of free time on your hands to build your own small business website, you have probably hired a professional to design your site. Your designer is now responsible for working out the layout, function and aesthetics of your site (with your input, of course), but in most cases you will still be responsible for providing the content for your site. And content is, after all, the most important component of a website. Here are 5 guidelines to keep in mind when planning the content for your small business website. Follow them, and you can’t go wrong. 1. Simplify – or – Cut Out The Mumbo Jumbo Focus on one topic with a few related keywords per page. When writing your content, make sure your text includes the keywords you’ve chosen, and avoid keyword spamming with no substance.¬†When describing your business, be as straightforward as possible, and have a friend or colleague read and edit your writing. Depending on your contract with your web designer, they may not proof what you have written. 2. Share Content – or – Those Who Can Do, Teach The best way to build SEO (search engine optimization) and drive traffic to your small business website is to create and share quality content. Blog, write reviews, or make videos that show off your expertise in your field, and your reputation will grow as people share the information you provide with others. These dynamic streams of content are important tools you can use to promote your website resulting in more business for you. 3. Location – or – Map It If You Want to Tap It Make it easy for people to find your business by including your location and map on your site. Participate in local directories, like Angie’s List and Google+ Local, to raise both awareness and search result rankings. Many searches are performed with location in mind, especially for businesses like restaurants, repair technicians, and any brick-and-mortar stores. 4. Be Responsive – or – Even Grandma Has an iPhone These Days Make sure your site is mobile-ready. People are moving away from clunky desktop computers, and you don’t want to lose their business because your site doesn’t fit on their iPad screen. This may not seem like your job, but you need to ask your web designer if they are designing your website to scale on mobile devices such as cell phones and tablets. If so, you will need to work with your designer to decide which content is most important, and what should be prioritized on a small screen. Your mobile-ready site can still include all of the information that’s on your full site, but it will be presented differently due to a restructured layout. 5. Referrals – or – If Tommy Jumps Off A Bridge, So Should You Customers are far more likely to purchase a service or product if it comes recommended by a third party. Include testimony from other satisfied consumers to solidify your reputation and make the sale. Your clients and customers are not likely to send over a glowing testimonial (no matter how wonderful you are) without you first asking them. Make sure to keep up with past and current clients, and create simple ways for them to leave feedback. If it is positive feedback, ask them if you can quote them on your website, if it is negative, this will be your best opportunity to fix their complaint and win them back. We hope this gives you some things to think about while planning content for your new website. If you need more individual suggestions or if you need copywriting help, please contact us!

Struggling to tweet and update Facebook for your business? Social Media Management can help

Unless you’ve been living in a cave somewhere, you’ve probably had plenty of people tell you that your business can be more successful if you maintain a good social media presence. In fact, those people may have even thrown some numbers at you: 91% of U.S. adults use social media regularly, with 73% of those who are smartphone users accessing their accounts through an app at least once daily. As a result, around 93% of marketers use social media accounts in order to promote their businesses online. What does that add up to, in realistic terms? In the U.S., this means that social media gives businesses access to hundreds of millions of potential customers; worldwide, those numbers of social media users reach into the billions. To say that these sites and apps are a waste is to negate the fact that they have a reach unlike any other form of advertising. And consider this: if you’re using SEO for your business and you have a newly optimized website, it’s a shame to not point people in the right direction. So how can a social media management company boost your likes and follower count — and get you some business in turn? Here are three reasons that social media management services may be necessary for your business. Most business owners don’t have the time to run their own social media campaigns. Face it: if you’re a business owner, you have better things to do than sit on the computer and post on social media sites. Using a social media management company gives you the opportunity to get the word out about your business’s products and services without taking time away from your core responsibilities. Most business owners don’t exactly know what to do with social media accounts they have, either. Despite the fact that millions of businesses take advantage of social media, 54% surveyed admit that they could use more help in marketing themselves on those sites. Additionally, some may come across as too “ad-sy” on social media, which means that they could turn away customers who aren’t looking to be marketed to directly. You can have a professional social media consultant work with you to develop a successful campaign with a better chance of bringing customers to you. Social media can tie in to the content creation you’ve done for SEO. If you’re already working with a small business SEO consulting firm for your digital marketing and search engine optimization, then you’ve likely had content created to promote your brand. From blog posts to videos, your SEO management firm may have created some type of content for you that’s designed to get your website some hits. However, what good is that content if you’re not sharing it? Tweeting your videos, sharing your blog links on Facebook, or even using your current events to entice B2B clients on LinkedIn are all excellent strategies, and if you don’t have time for it, a social media management company can do that promotion for you. How does your business take advantage of social media? What has worked and not worked for you? Tell us in the comments.