Why Does Social Media Strategy Matter for Small Business SEO?

By now, you’re probably familiar with the benefits of a small business SEO campaign. Your website is properly optimized for search engines (and actual internet users), you have quality backlinks leading to your website, and your website shows up in Google keyword searches to point consumers in your direction. But there’s another component when it comes to your success on the internet: using social media strategy marketing to engage with your target demographics.

It’s entirely possible to try running your social media accounts on your own, but this could get tricky if you’re a novice or busy running your company. Instead, an SEO consulting firm could provide you with social media management services in order to handle these accounts and connect you with potential customers.

The good part about small business SEO management is that it’s geared toward Main Street businesses. In other words, you have a local business that can have a direct connection to members of your community, as opposed to a large corporation with little personal interaction. This provides the perfect opportunity to market using social media, so your products and services become valuable resources for the people in your community.

So what’s all the fuss over social media? For one, websites such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest are some of the most widely used websites in the world. Facebook and Twitter lead the way with over one billion registered users each, and while LinkedIn is excellent for B2B interactions, Instagram and Pinterest are some of the top social sharing sites, especially for retail establishments. Around 91% of American adults access their social media accounts once per day, and almost three-quarters (73%) of smartphone users access these sites through apps with the same regularity. In short, avoiding social media means losing out on a significant portion of your local customers.

If you’re reluctant to use a small business SEO and social media management company, consider this: approximately 93% of marketers rely on social media platforms for their businesses, but 54% of all small business owners admitted to needing help marketing themselves on such sites. Because social media has the potential to take a lot of time away from core business activities, a professional social media team can save business owners a lot of headaches.

Have more questions about the ins and outs of social media marketing? Leave a comment below.

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