How to Read Your Local SEO Report

If you have a local business, there are several things you’ll want to do to make sure you’re well known in your community and staying ahead of the competition. To survive in today’s competitive market, you’ll need to ensure that your business’s online presence is optimized for local searches. 

But how do you know if you’re optimized for online visibility?

We offer a free local SEO report that will assess how your business is currently doing online. The report provides information based on a few key factors that help you identify areas that need improvement. Based on the information provided, you can make the changes necessary to increase local visibility for your business. 

Our report assess your business on seven criteria:

  • Links and Authority
  • Rank Checker
  • Local Listings
  • Reputation Manager
  • Google My Business
  • On-Site SEO
  • Social Channels 

Not sure what each of these sections refers to? Don’t worry, we’ve got you covered! Below you’ll find brief explanations to help you understand how to read your report. When you know how to read these sections, it will be easier for you to find solutions for boosting your online presence. If you have any questions about your report, please don’t hesitate to reach out to us!

Links and Authority

This section focuses on search engine results and gives you an idea of how your business compares to your competitors. It is broken down into: Google Index Count, Link Count, Linking Domains, Majestic C-Flow, Domain Authority, and Website Age. While this might seem like a lot, all of these go hand in hand. 

The focus here is how well Google can “read” your website to determine what your business offers, and how many other sites link back to you. Here, backlinks and clear SEO keywords are essential. In this section, improving your inbound links in one area will improve your status across the board.  

Rank Checker

Using keywords specific to your business, the rank checker will track your website’s position on Google and Bing. These are the two largest search engines, so you’ll want to rank between 1-3 as much as possible. If you don’t appear in the top 50 search results, this is a good indication that you’ll need to improve your searchability. 

Local Listings

This is a crucial section. In order for people to find your business and get in contact with you, your information should be listed in multiple directories… and of course, you’ll want to make sure the info is consistent and correct. 

This search audits online directories. It provides information on where you are or aren’t listed. It also lets you know what your contact info looks like on each site. This notifies you of any mistakes that are listed, so you can correct them. 

The more directories your business appears in, the wider an audience you’ll reach. Increasing your directory listings can also help you boost your rank within Google. It’s a win-win.

Reputation Manager

We cannot stress enough the importance of online reviews, and this section is all about that.  It provides your total number of reviews, average rating and score on each site, and 10 most recent reviews. For a more in depth explanation of why this is important and how to rock your online reviews, click here. 

Google My Business

Google My Business (GMB) is an important tool for local listings. This section analyzes your website using GMB optimization and ranks it against the top 10 ranked businesses in your area. It lets you know where you stand locally based on organic search results. 

On-Site SEO

This section contains a lot of back-end technical terms, but don’t let that intimidate you! Your On-Site SEO factors are the elements of your website that affect its search ranking. Because you have control over your site, they are actually easy to improve. If your scores aren’t ideal, you know what elements to modify in order to improve your site’s rank. 

There’s even page-specific results in the Appendix at the end of the report!

Social Channels

This section is exactly what it sounds like. It looks at your social media accounts and determines your popularity based on likes and visits. Social media is an important tool for any business. 

Your social profiles will help you gain reviews and new customers.

 

Get Your Free Report

Want to see how your local SEO stacks up? Get your free local SEO report here.

 

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